Posts Tagged ‘yahoo’
Google to Drink Yahoo’s Milkshake
Posted by Jamie Hutson | Filed under Search Marketing, advertising, marketing
My take on the Yahoo/Microsoft deal remains the same. It was a very good deal for Microsoft, and I believe ultimately would have been a good thing for consumers. Microsoft needs to come up with some new technologies to keep their brand relevant in the long term, and purchasing all of Yahoo’s was an easy way to do that.
What I am afraid of now is a Google/Yahoo relationship. If Yahoo hands Google the reins to the second largest search engine, then what happens? Microsoft online becomes irrelevant (live.com might as well be now), and as a marketer I know have little choice where to spend my search marketing dollars. If Google is controlling Yahoo’s search budget, that essentially makes them irrelevant as well. So now Google essentially controls the entire search market and they can do whatever they want.
I don’t really know what this means, but it doesn’t sound good to me. Now Jerry Yang says Yahoo wants to focus on display ads. Did he forget that Google just completed its integration with DoubleClick and Tim Armstrong wants “to have advertisers load their entire ad budgets into Google’s system, which would allocate spending across media whether online or offline.” Judging by how well Google has dominated the search market and stolen millions of users from yahoo.com to gmail.com, I would be concerned if I was Yahoo.
Google already controls enough of the internet, and if they control Yahoo’s search advertising they will essentially be drinking Yahoo’s milkshake.
