Posts Tagged ‘start up’
Efficiency Innovation
Posted by Jamie Hutson | Filed under Life, Start Ups, The Future
When I was in college I used to say that I wasn’t lazy but I was energy efficient. Now I’m beginning to worry that as a nation we are becoming more lazy.
Hundreds of new applications and devices are being introduced each year that reduce the effort it takes to do something, and people are waiting in throes to purchase these things. Take the new iPhone which combines the internet, elements of a notebook PC, your mp3 device and a camera. With the new version comes an app store that allows you to upgrade and add to the already potent functionality of it. Here is a device that allows you to take several unique actions and communicate quickly and easily in many different ways, connecting you to the world around you better than ever before. Think back 10 yrs to putting dimes (now quarters) in payphones.
Let’s move on to another phenomenon that’s taking early adopters by storm - Twitter. Twitter takes two already efficient mediums and combines them: email and SMS. Taking quick blurbs about our lives we can quickly share them with the people around us who want to know.
Don’t take my tone to be overly negative, these efficiency innovations go right to the heart of capitalism. Creating something that makes peoples lives better or easier. A good example, I’m writing this from my blackberry poolside, and I will email it to my posting address and it will appear automatically, with minimal extra effort.
Humans have come so far in the past 30 yrs, just in the short lifetime of many of the entrepreneurs leading these new developments. Its fascinating to see how far we’ve come and where it might lead, but it all truly comes down to effeciency innovation.
How can we take this thing we enjoy and do it better and faster? The question that defines much of what we do today.
