Posts Tagged ‘semantic web’
2d Barcodes are back in my head!
Posted by Jamie Hutson | Filed under Life, Mobile, Mobile Web, advertising, marketing
I think 2D barcodes are so cool. As a marketer I am truly excited about the ability to quickly and easily capture an offline impression into a measurable transition online. Its a great way to get relevant data about how often my marketing is reaching a targeted person. Just as powerful as a Click-Through in my mind, only not online.
As a publisher, I’m excited to see this technology become commonplace and be used to validate buys and placement.
As a person, I think it would be intriguing to point and shoot at a barcode for a movie ad and watch the trailer on my phone right there. Or see and ad for 30% off that thing I was thinking about buying this week and buy it right now. There are some pretty cool mobile apps out there now that are doing similar things with actual barcodes. Oooh, imagine when that gets semantic….
