Posts Tagged ‘learning’
You Have No Idea What You’re Talking About
Posted by Jamie Hutson | Filed under advertising, marketing, measurement, web 2.0
Not necessarily you, but alot of people out there who are responsible for making decisions based around incorrect or misused information. “Well we just got our new RSS feed live so we are on the forefront of the the online game.” “Our online advertising needs are being met by our facebook page because (insert 3 random and conflicting facts about facebook here).” We just placed a large buy with the local paper’s website, so we are all set for now.”
All three of these are actual comments I’ve heard from advertising prospects in the past week. Of course we get turned down, we’re not perfect, but it is frustratingly amusing when I hear these responses. “No, we don’t need your services because we have this other program that isn’t measurable and entirely different from your program. But what is it you do again?” The beauty of the internet is that it is measurable, fixable, flexible, adaptable, etc. But just because you can measure 37 different variables on your latest campaign doesn’t mean you’ll get the data you want.
I’m digressing from my point. I sometimes feel like half of the people out there using new technologies are like 16 year olds with out their license cruising around in a Lamborghini - they don’t know what they hell they’re talking about. Sure your RSS feed is nice to have, and I’m happy to hear that you have a blog for your business, and I’m impressed that you have taken the time to build a facebook page. But your facebook page has 2 fans, and the last time your wrote on your blog was December - what is a new feed going to do for your business?
My point is, just because you have something fancy, doesn’t mean you’re using it right. Technology is not a money tree, you have to use it wisely and there isn’t just one way to do that.
