We are working on developing an entirely new pricing structure, from the sales materials to the training to the handling of new and recent prospects to the web architecture that facilitates it. Whole new focus, which I’m very excited about. So far this month its taken on very well.

What I’m curious about is how other companies my size are handling the current economic climate. From a general downturn, to the burgeoning online economy. I’ve been hearing alot about some other startups in our field and laugh and wonder about some of their statements.

There’s alot going on in the local search market, and its only going to get more packed. Its a very exciting time to be involved in local, and we are getting after it.

Time will tell who will make it to the “next level”

The last four months might as well have been the first 3 years of my post-collegiate life. The company came from the brink of disaster to pretty much where it was in October. Several complete disasters happened in between and I can say that I am much better off for it all (maybe not financially…). On December 1st, the day we launched our newest website, our server was overloaded, it crashed and we lost about 80% of the data on it. A week later a partner (and our lead outside salesperson) left with his own self determined severance package. Three weeks after Christmas, just as I was getting over the last two disasters, a fire destroyed the apartment of our most faithful employee, along with our entire office which had been relocated to a 2nd bedroom there. A terrible tragedy for her, and a major setback for the company. Not only did we lose literally all of our information from the past 2 years, but we lost our last employee for 6 weeks. Did I mention that this all happened leading up to the worst part of the year for us (which was probably a blessing in retrospect) but it didn’t bode well for the future.

In the final week of February I was certain we were going out of business. Our accounts receivable had gotten out of control in turn so was accounts payable. I had no where to turn, my credit was maxed out, but I knew if we could get to May it would all be ok. I was back on my own, running a company operating in 4 cities across the northeast and now expected to handle 300 clients who all demanded face to face service. Good thing I had just gotten a new car (which I could no longer afford at this point).

I’ve learned more about life in the past 6 months than I had in the 23 years prior. I learned that your faith in yourself should never be out matched by your faith in other people. I learned the power of a positive attitude, and I learned who my true friends were. I discovered how open most people are to helping you if you’re honest and that as flaky as some people may be, others will always be there with good intentions.

But perhaps most importantly I learned a lot about myself. I won’t go into that, but through this capitalistic battle, I learned that what I am doing really kicks ass. In a down economy, with all odds against my little company of 5 people shrunk back to one, we persevered and our clients and prospects saw opportunities for themselves, drove demand and helped us get through. Ultimately it was the market that told me not to quit. I’m persistent, but I know the invisible hand of the market can’t be forced.

I love playing the underdog. Slower technology, lesser equipment, no big names behind us and certainly a smaller team, The Life is moving forward as fast as it ever was. Bring it on funded companies, lets have at it IAC. I’m focusing on building a solid product and developing my business model to complete this sustainable business - and its working. No, we don’t have the latest web technology, or the newest laptops (I’m writing this on an Inspiron 600m I bought 5 years ago), or the most experienced Sales Team (right now its me training two people who have a combined zero years experience doing anything) and with the exception of a few casual conversations, I haven’t really gone after capital and I doubt anyone is going to come out of left field to put big money behind us (although I know for a fact we’re more profitable than a lot of funded startups).

I’m reminded of my 5th grade english teacher, who told me I would never get into college with my work ethic. I wonder if she knows anything about 100 hour work weeks.

Well I am never happy (as usual) with the way this blog looks. It needs work, not much but I’m curious as to why I chose the color scheme I did. I don’t know.

Expect to see some changes soon. Nothing that will take me more than 20 min though. Am I making too much of the design - probably.

Also I’m pretty psyched to get an iPhone. Eat it all my friends who have iPhones who paid twice as much for a phone half as good. Good things come to those who wait.

And why its actually useless.

Last week my (never met him before or interacted with in anyway whatsoever, but read so much of what he thinks that I usually think to myself “what would Seth Godin say about this” whenever I do anything) friend Seth Godin wrote a valuable post about “Grand Openings” and how they are not so grand. I laughed when I read it because I was scheduled to attend the Grand Opening party of an old restaurant that had closed and re-opened under a new owner/management that evening.

It was Saturday when I realized the value of the Hype, the artificial pumping up of events, products and companies. I was at the Belmont, in hopes of witnessing history in the form of the first Triple Crown winner in 30 years.

You had to live in a cave to not know about this event. The trainer was everywhere, the horse was everywhere, a big dollar investment was made and a multinational company purchased a first of its kind endorsement. Big Brown came around the final turn and stopped running. The most heavily favored horse to go off at Belmont Stakes in decades, the sure shot, became the first Triple Crown contender to finish dead last.

More than twice as many people watched the stakes on television this year over last year and over 100k people braved the heat to watch in person. People were excited, then they were disappointed. Massively disappointed.

When things don’t live up to the hype, people remember the bad, the letdown or they don’t remember it at all. Eitherway, all the press, all the hype that was put into the event was a waste of many and probably will hurt the brand/event/promoter in the long term.

Don’t try to live up to the hype, let the hype try to live up to you. Make the hype follow the event, let people talk about how great it was, because if something was really worth all the hype, you won’t need to put all that hype into it before hand.

At 5 o’clock vendors were selling Big Brown tshirts for $20. At 6:30 they were selling those same shirts 3 for $5. Of course, if he had won, those shirts might have been selling for $40. Perhaps the Belmont Stakes is not the best example, but it made me think about what we do in order to hype things up and get people to pay attention. As Mr. Godin commonly puts it, make something remarkable - worth talking about, and people will talk about it.

Speak softly and carry a big stick. Just Do It. Walk the Talk. Moral of the story, instead of talking about doing it, go ahead and buckle in and do it. Because almost never was, and probably never will be.

Its late now, and I’m going to stop hyping this post.

Not necessarily you, but alot of people out there who are responsible for making decisions based around incorrect or misused information. “Well we just got our new RSS feed live so we are on the forefront of the the online game.” “Our online advertising needs are being met by our facebook page because (insert 3 random and conflicting facts about facebook here).” We just placed a large buy with the local paper’s website, so we are all set for now.”

All three of these are actual comments I’ve heard from advertising prospects in the past week. Of course we get turned down, we’re not perfect, but it is frustratingly amusing when I hear these responses. “No, we don’t need your services because we have this other program that isn’t measurable and entirely different from your program. But what is it you do again?” The beauty of the internet is that it is measurable, fixable, flexible, adaptable, etc. But just because you can measure 37 different variables on your latest campaign doesn’t mean you’ll get the data you want.

I’m digressing from my point. I sometimes feel like half of the people out there using new technologies are like 16 year olds with out their license cruising around in a Lamborghini - they don’t know what they hell they’re talking about. Sure your RSS feed is nice to have, and I’m happy to hear that you have a blog for your business, and I’m impressed that you have taken the time to build a facebook page. But your facebook page has 2 fans, and the last time your wrote on your blog was December - what is a new feed going to do for your business?

My point is, just because you have something fancy, doesn’t mean you’re using it right. Technology is not a money tree, you have to use it wisely and there isn’t just one way to do that.

A few posts ago I wrote about the online economy and how, in my opinion, it is helping to keep our struggling economy afloat. This morning on Squawk Box, two of the economists were analyzing the durable goods reports from April and they kept referring to ex-autos, ex-transportation, ex-this and that. While I fully understand what they are referring to, I’d love it if they could report, ex-e-commerce or ex-iTunes. And while I realize that the durable goods report probably shouldn’t include virtual hugs sent through facebook, it made me realize how (with the exception of Google) the online success seems to be an afterthought or an also-ran.

Its been two years since ecommerce accounted for more that $100bb in revenue, and in Q1 ‘08 Retail Spending online topped $32.5bb according to comScore. I think its time that the financial world started talking about the online economy the other 10 months of the year (they won’t shut up about it in November and December). I also think there is alot of learning to be done by the major financial institutions regarding the value and potential value of online retail, in a more serious manner. Sure, Amazon stock is up over 200% since May 06 “but thats just another hyper inflated internet stock” (I’ll trade you one Amazon share from June 06 for 10,000 shares of Bear Sterns…)

Just a little rant about the complete lack of focus the financial industry has to whats actually happening. CDOs, LBOs, Off Balance Sheet, Mortgage Backed Securities… How bout we go back to what made this country great, making stuff, selling stuff and buying stuff (as opposed to buying stuff that other people sold and eliminating the process of actually making anything). What was it Gordon Gecko said? - “It’s a zero sum game.” All that fake money is useless with out something to actual back it, wait a minute, isn’t that why they say Amazon isn’t worth anything…

After posting about the growing amount of information and its consequential devaluation, I received a chance to use and review a new service - NewsCred - All the world’s credible news, in one place, a new aggregator that allows registered users to vote on articles and choose to “Credit” the author or article, or “Discredit” the author or article. It is actually similar to my iGoogle homepage in that I can select the news sources and blogs that I want to follow, and track the creditability of. They are out to filter the “Signal to Noise” ratio…

One of the really cool things about the service is that they allow anyone to rank the credibility of an article, an author, or a source (newpaper, blog, etc) based on credibility, quality, transparency and accuracy. The voting process is compiled using their “credibility waterfall algorithm” which although, I don’t like the name (is that a technical term), is a neat concept. It allows the creditability ranking of a specific article to affect the creditability ranking of the author, which in turn affects the creditability ranking of the article’s source. Overall this will theoretically serve you the highest quality and credible news from all across the web. It seems to do a pretty good job of that.

One thing I feel the site needs to really become successful is the proliferation of a “digg” style badge. The relatively new plethora of sharing sites across the internet need a way to tout their creditability, and if the NewsCred “Creditability” ranking badge could furnish this demand, then NewsCred could truly have something remarkable on their hands.

The two largest threats I see for the site are one, reaching a critical mass where they have enough users to rank and “credit” articles which I might read or be interested in; and second, someone else doing that sooner. If the site never really catches on, I don’t really see it becoming anything special, that may go without saying, but here is another 2.0 player in need of user volume.

Its definitely a cool site, one worth checking out. They clearly have a good vision of where they want to be, and how they want to do it and I think it can be successful.

Thanks to the guys at NewsCred for working on something that might actually improve the quality of news out there.