Yahoo’s New Radio Ads

Has anyone heard Yahoo!’s new radio spot? (Here’s their release from a few weeks ago)

Its kind of good/ really desparate. I’ve heard some statistics (mostly from ad reps) that radio is the #1 place for URL recall, but more importantly, why am I going to change something that I am perfectly happy with because of a radio spot. Microsoft tried bribing users and that didn’t work, so what makes Yahoo! think this will work.  

As someone who spends quite a bit of their time learning and studying search engines and their results, its interesting to note that Yahoo really does deliver lower quality results in general. It sometimes shows websites that haven’t been updated in months/years and often brings you to sites that are just overloading themselves with keywords, gaming the system. Google is by no means perfect, and I think Yahoo could make itself better if it focused, but for now they seem lost - as their ads imply you will be on Google.