Archive for November, 2008
2d Barcodes are back in my head!
Posted by Jamie Hutson | Filed under Life, Mobile, Mobile Web, advertising, marketing
I think 2D barcodes are so cool. As a marketer I am truly excited about the ability to quickly and easily capture an offline impression into a measurable transition online. Its a great way to get relevant data about how often my marketing is reaching a targeted person. Just as powerful as a Click-Through in my mind, only not online.
As a publisher, I’m excited to see this technology become commonplace and be used to validate buys and placement.
As a person, I think it would be intriguing to point and shoot at a barcode for a movie ad and watch the trailer on my phone right there. Or see and ad for 30% off that thing I was thinking about buying this week and buy it right now. There are some pretty cool mobile apps out there now that are doing similar things with actual barcodes. Oooh, imagine when that gets semantic….
Time
Posted by Jamie Hutson | Filed under Life
Time is vicious. There is never enough of it. If time were listed on an index, I’d buy all I could of it. I’m starting to feel the cramped style of trying to do a million things. I thought I was busy before, but now I really understand what busy is. Busy is what state am I in today? Tomorrow? How do I answer 27 emails all of which came in before 9am? How do I answer the additonal 25 that came in between 9 and noon?
Its fun searching for answers to these questions. Its never easy, I just never realized I was going to be this busy. I love it.
Busy of late
Posted by Jamie Hutson | Filed under Life, Local Search, revenue models
I’ve been extremely busy for the past 5 weeks. There has been so much going on in my life from polar ends of good and bad. Both of my parents were diagnosed with cancer this year, my Mother’s is very serious and out of left field. Just another thing to conquer in this game of life, which has become much more serious to me. Not to harp on the negative, but this economy isn’t exactly brightening my mood. At the same time, some of the best things have happened in the last 5 weeks. Our company is expanding quietly and well positioned to handle whatever new curveballs this economy is going to throw at us (im sure there will be some more between now and the end of the year).
I haven’t posted anything at all in some time, I feel rather guilty about that because it helps me get my thoughts out and I love to hear what other people are thinking about (especially in regard to my thoughts). My thoughts on the economy I feel are pretty clear, and its nice to see other people around the blogosphere agree and to see some people with like-minded thoughts on this ridiculous message being sent to many businesses. (I’m paraphrasing here) “If your business model isn’t good enough, there is always someone else to throw some money at the problem.” With the exception of Lehman, and hopefully the freaking auto industry, we need to stop bailing out companies - big and small. And I think that attitude is over for now, at least for the time being.
Anyway, I’ll try to stop the politically motivated ranting in the future, and get back to my thoughts on local, sweet, sweet local. A place where everyone and there mother suddenly has to be. Well, keep throwing money at it and then tell everyone about how much money you threw at it.
One company I’m a huge fan of CitySquares, although my direct competition, they just got an investment from Marc Cuban (well 2 weeks ago). TechCrunch didn’t have a mention that I could find. That is sick. Mark Cuban invests in your company and no party, no flashy press release to every news org ever. Although I’m sure there was a veritable party going on at their office… Congrats to CitySquares and to the whole industry of Local Search. Cause that is a huge name in a very small space. Either the space has to get bigger or the name has to get smaller. I’m putting my money on the space getting bigger.
Warren Buffet is the man.
