A Digital Holiday
Posted by Jamie Hutson | Filed under Life, SMBs, The Future, advertising, marketing, social media
The holidays are a time of traveling, eating gift giving and spending time with Family. I turned off the blackberry for a few days and tried to avoid any lcd screens (other than my tv, because I crush James Bond during breaks). It was brilliant. I feel refreshed and ready to get back to work, of which I have plenty.
Of course it didn’t work entirely. My mom and brother got new iPods. My dad got a new all in one charging dock and in place of Christmas cards, we sent hundreds of photos out digitally to the extended family. I was needed for all of these actions and had to troubleshoot a Picasa issue that was not letting my Dad share photos properly.
The point of this post is to layout some predictions for 2009. I have been way to immersed in my own technology recently and I really don’t know enough about emerging technologies to comment on which ones will be the most famous next December. But I do know that digital is going to be it. Everyone is going to realize that the cost-effective power of the internet is actually something to take advantage of - not just to talk about how “neat” or “cool” it is.
Heads of businesses are going to adapt or get passed by leaner more efficient companies. Layers of Presidents and Vice Presidents that clog the business process are going to be gone. Large excessive manufacturing is going to begin to disappear. Newspapers will realize that spending millions of dollars printing papers is not cost effective and actually do something about it.
The power of the internet will become mainstream in 2009.
Yes today the internet is mainstream, everyone uses it from time to time. Most everyone uses email frequently and people can find things they need with Google. But everyday people are going to realize all the great benefits of the internet. The communication mediums that it has created (blogs, facebook, twitter, etc) and not just look at them and say “wow, this technology is really cool. look how many people use it!” but they will sit down and actually use it themselves to make something worthwhile and relevant. Average users will take advantage of the really cool tools the “web 2.0″ world has made us. They will make their business process more efficient. To gain new customers. To make new “real” friends. Even to buy real world virtual goods.
I’m not in tune enough to tell you whos going to be behind all the great apps and widgets. I just feel very strongly that it will be 2009 that makes it all mainstream.
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