Just Give it a Fresh Coat
Posted by Jamie Hutson | Filed under Life, marketing
I was at my parents yesterday for my fathers birthday. This morning while I was reading the paper (yes,my parents still get the paper and I actually read it today!) I noticed something different. It had a whole new design; new font, new colors, it was brighter. Well, I didn’t like it, but thats ok. The main reason I didn’t like was that it was a waste of their time, and it reeked of arrogance.
Maybe its just me, but I really feel newspapers need to bite the bullet and go to town on their websites. The Day has a pretty good website, but it doesn’t do anything different its just a website for a newspaper with news. How about instead of spending time and money, giving an old car a new coat of paint, throw a new engine in there, give it some new brakes. MAKE IT BETTER.
A couple weeks ago I was pondering what I should do to make this blog look better. Then I realized that it doesn’t really matter what the blog looks like, as long as it isn’t making you vomit, its what I write here that makes you read, or come back. It wasn’t really news to me, but its interesting to see how so many organizations are unable to think that way.
A coat of paint can make a big difference on a room, but if there isn’t something provoking or interesting about what or who is in the room, why should I stay - or come back?
