Magical Live Analytics
Posted by Jamie Hutson | Filed under Search Marketing, analytics, measurement, web 2.0
Thanks to Darren for bringing my attention to this great new tool. Woopra is the latest analytical tool I’ve seen. And its wicked cool.
It has a really nice interface that allows you to see, in real time, who is on your website, how they got there, what they are looking at and where they go from here. On top of this exceptionally interesting data, compiled live and as it happens, it has an exciting feature - chat. You are able to have a conversation with the person who is visiting your website, in real time.
This really got me fired up. I was done with “work” and home with my girlfriend, and I got the invite from Woopra, set it up and as soon as I was up and running I was “wowing” every few seconds. Watching visitors come to our site, how they got there, what they were looking at and for how long, and where they went from there. It’s very interesting data, and very exciting to see happening live!
The implications from this (at least to me) are nothing new, but the fact that this is live for FREE is a great. I’m not sure what their revenue model is going to be (assuming s Freemium model of some sort), but I can see alot of value in the site. Imagine if advertisers were able to monitor this data in real time, and engage in a conversation with my visitor (yes the big guys have similar chat features…), or if I was a smaller site who could see a potential customer on our site, be able to track where they came from and what they looked at and most importantly what call to action was most, or least, effective.
Its a very fun interface to use, and its exciting to see how visitors interact with the web, in real time. It makes typical analytics look like SportsCenter compared to a live game.
